This panel will help students and young professionals understand key areas of social media engagement, including:
- Getting into the conversation
- Crisis Management
- Networking and Crowdsourcing
- Tools and Resources
Rachel earned her bachelor’s degree in communication from The Ohio State University with a focus on strategic communication. Rachel has worked in the automotive industry and has spent the last three years in the nonprofit sector, previously serving as Community Relations Manager for MAP Furniture Bank, a nonprofit providing free furniture to families in need. She currently works as media relations/community outreach coordinator for Lifeline of Ohio and works to increase awareness about organ and tissue donation.
Kelly Misevich is a Public Affairs and Communications professional for the Midwest region of Coca-Cola Enterprises. At Coca-Cola, Kelly focuses on meeting business objectives with strategic and creative communications. Her experience includes internal communications, executive visibility, event planning, government relations, issues management and media relations. In the past four years, Kelly has worked on successful communications initiatives around Coca-Cola’s Corporate Responsibility and Sustainability (CRS) efforts. Prior to joining Coca-Cola, Kelly spent two years as an analyst in the energy and utilities industry. Kelly attended Georgia State University earning a B.B.A in Managerial Sciences, with a focus on Corporate Responsibility. She grew up in Queens, NY and has lived in Boston and Atlanta prior to relocating to Columbus in August 2009.