Columbus media and communication professionals will focus on the relationship between journalists and public relations practitioners. We will conduct an open and honest discussion about the significance of these relationships and what could go wrong to damage these valuable relations. Media relations specialists will discuss everything from pitching story ideas to responding to media inquiries. Journalists will speak to meeting tight deadlines and finding stories.
Mary Ellen Peacock
Mary Ellen Peacock is a senior counselor in media relations with the marketing and public relations department at Nationwide Children’s Hospital in Columbus, Ohio. In her role, Peacock and her team handle reactive and proactive media relations strategies for the hospital and its entities in order to raise the visibility of Nationwide Children’s Hospital as a leader in pediatric health care nationally and around the world. Peacock is a 2005 graduate of The Ohio State University. Her background includes sports public relations with a three-year stint in Athletics Communications department at Ohio State.
Craig Friedman is in his fourth year of managing 10TV.com and ONNtv.com, the award-winning Web sites for WBNS-TV and the Ohio News Network in Columbus. Craig has more than 20 years of professional broadcasting experience. He returned to WBNS in 2007 and has led 10TV.com to two straight Edward R. Murrow awards for the best Web site in a four-state region, defeating stations in larger markets including Chicago, Detroit and Indianapolis. Friedman also helped lead NBC4i.com to the national Online Journalism Award for breaking news coverage, a finalist for Editor and Publisher Magazine’s best Web site award and yet another regional Edward R. Murrow award. His sites have either placed first or second in both the Associated Press and Society of Professional Journalists awards for 10 consecutive years. Most recently, Friedman has implemented social media to 10TV News, managing the station’s Twitter accounts and 35 Facebook fan pages. A native of Toledo, Craig graduated and later taught at The Ohio State University in Columbus and has spoken to numerous colleges and universities around the U.S.
Mike has played a key role implementing successful publicity programs for his consumer-retail, IT, healthcare and non-profit clients since joining Fahlgren Mortine Public Relations three years ago. His work has been featured in The New York Times, USA Today, The Wall Street Journal, CNN, Fox News, Smart Money, Reader’s Digest, among many other media outlets. Prior to Fahlgren Mortine, Mike was a spokesperson for the Ohio Department of Development/Lt. Governor’s Office and a business journalist. Mike graduated from The Ohio State University with a bachelor’s degree in broadcast journalism and minor in history. He is a recipient of a number public relations and journalism awards. As a hobby, Mike loves photography, which has been featured on Oprah.com, the Wall Street Journal and CNNMoney.com.
Jeff started writing about rock ‘n’ roll some 20 years ago when he stood in the pouring rain to hitch hike his way to see R.E.M. on their Life’s Rich Pageant tour. Since that time, he’s written for various daily newspapers, alt-weeklies, magazines and websites and now works full-time as the music and film editor at the Cleveland Scene, one of the country’s oldest alt-weeklies, and part-time as the editor of Hearsay, a nationally distributed music and entertainment magazine that just celebrated its ten-year anniversary.