Public relations provides the ideal skill set for individuals interested in national and international team management at the Olympic level. Learn how public relations prepared this team manager to take on the challenge of working with the U.S. Synchronized Swimming national team during the years prior to the 2008 Olympic Games and then during their experience in China.
Denise Shively, APR, combines her background in public relations, education and synchronized swimming to serve as team manager for the U.S. Synchronized Swimming national team during her summer breaks. As an Otterbein College faculty member, Shively teaches public relations courses and serves as a PRSSA faculty co-adviser. A graduate of The Ohio State University and Central Michigan University, she worked for 16 years in health care public relations and association management prior to teaching. During that time, she coached the Columbus Coralinas synchronized swimming team and was invited to participate in the national team management program. Since 2003, she has attended a junior world championship, three world championships, two world cups, two world trophy cups and the 2008 Olympic Games. Her team management experiences have taken her to Russia, Switzerland, Japan, Australia, Brazil, Italy and China. She credits her public relations experience for providing her with the planning and organizational skills needed at the national and international team management level.