In health care communications last year, health care organizations primarily reached patients through broadcast messages, while monitoring social media and developing future policy. Tomorrow, health care social media will be patient and employee driven, and guided by communications specialists. Health care social media will be a community conversation which health care organizations will have the opportunity to enrich with their expertise. Learn more about what health care social media looks like today and what it will look like in the future from Ryan Squire, The Ohio State University Medical Center’s social media program director.
Ryan Squire is the program director for digital and social media at The Ohio State University Medical Center. Ryan joined the staff at OSU Medical Center in May 2009 and is responsible for the overall strategic direction and continuous development of the social media program that includes empowering all 16,000+ employees to use social media. The Medical Center’s employees are engaging each other and collaborating to connect with patients on an even more personalized level to improve their overall health care experience. At OSU Medical Center, Ryan is building a culture of engagement by creating policy, teaching the social media tools, advising departments on their use of social media, and has formed an advisory board to monitor and respond to emerging technologies and trends. You can view some of the ways OSU Medical Center is using social media to create an engaged community by visiting http://engageosumc.wordpress.com. Ryan has presented on various social media topics such as policy creation in health care organizations, solidifying leadership buy-in for social media, government advocacy using social media, social media and ethical dilemmas, and how traditional media can/should be using social media to recreate their role in local communities.
Ryan started his exploration of social media as the managing editor at WCMH-TV, NBC 4 in Columbus. He quickly saw the potential social media gives each citizen, empowering them to share their stories. He believed that local media companies should be providing platforms for citizens to share content, and educating them on how to be true journalists. Central Ohio quickly became the most engaged local television market in the country and a model for other markets. Ryan resides in Westerville, OH with his wife Kristen and children, Will and Anna.